According to Stephanie Azzarone, president of Child's Play Communications (a marketing firm that specializes in products appealing to moms), at a recent Marketing to Moms conference, a speaker from www.grandparents.com (a great website!) reported that a recent study found that the typical grandparent spends nearly $1700 on every new grandchild in the baby’s first year of life.
The first grandchild gets most of the booty, since first-time grandparents outspend repeat grandparents by about 25%. Furthermore, many grandparents create their own nursery in their own home, complete with baby furniture (69%), diapers (54%) and baby food (57%). And the more grandchildren you have, the more likely you are to spoil them. So we grandparents certainly seem to be doing our bit to shore up the economy!
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