According to Stephanie Azzarone, president of Child's Play Communications (a marketing firm that specializes in products appealing to moms), at a recent Marketing to Moms conference, a speaker from www.grandparents.com (a great website!) reported that a recent study found that the typical grandparent spends nearly $1700 on every new grandchild in the baby’s first year of life.
The first grandchild gets most of the booty, since first-time grandparents outspend repeat grandparents by about 25%. Furthermore, many grandparents create their own nursery in their own home, complete with baby furniture (69%), diapers (54%) and baby food (57%). And the more grandchildren you have, the more likely you are to spoil them. So we grandparents certainly seem to be doing our bit to shore up the economy!
Virtual Book Tour with Karyn L. Freedman
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